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Meet the minds
behind the spark
We know that big ideas need bold messaging. MSC is the bridge between your groundbreaking science and powerful communication that drives results.
Our mission is to transform your complex science into compelling corporate messaging that inspires, resonates, and never gets forgotten.
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A family of 9
Specialists
Years experience
PhDs on staff
Biotech focused
Who we are
A collaborative family of scientists, strategists, and storytellers.
At MSC, our team is the heart of our success. We're more than just experts. We combine scientific rigor with creative flair to deliver communication solutions that make the complex world of biotech accessible, engaging, and unforgettable.
Leadership
Dani Stoltzfus
Founder + CEO
Dani is a former biotech leader turned master storyteller. With over 15 years of experience in scientific research, she's a pro at breaking down complex science into messaging that inspires and influences. Her mission is to help companies inspire and influence audiences for transformative change. She holds a PhD, BSc (Hons), and BTech (Forensic & Analytical Chemistry) from Flinders University, Australia.
Shannon McCarthy
Chief Business Officer
Shannon is a dynamic business strategist with a passion for turning biotech breakthroughs into conversations that matter. With decades of experience leading companies and teams, she thrives on bridging the gap between groundbreaking science and the connections that fuel its success. Known for her sharp insights and bold approach, she's on a mission to redefine how biotech companies communicate in a world where every word counts.
Will Riedl
Co-Founder + Scientific Director
Will passionately believes that the data is only half the story - and how you tell it is the other half. With a background in both academia and industry, he knows how to connect science with its audience. His mission is to help biotech companies communicate their value with confidence and clarity, making sure their message lands every time. Will earned his PhD from The University of Chicago and his BS from The University of Illinois.
The full team
Specialists who make it click
Zel Stoltzfus
Director of Scientific Illustration
Zel Stoltzfus is a master illustrator with a gift for bringing complex science to life. With a Bachelor of Science in Biology and a graduate degree in Science Illustration from UCSC Extension, his work has graced institutions like the Smithsonian National Museum of Natural History and the Carnegie Museum of Natural History. From medical illustration to museum exhibits, Zel's mission is clear: to draw the stories of Planet Earth in ways that educate and inspire.
Taylor Patoni
Social Media Maven
Taylor is a digital media wizard who transforms posts into platforms and cultivates devoted audiences with bold and creative strategies. Known for her innovative campaigns, she specializes in crafting messaging that makes biotech brands stand out. She thrives on helping companies connect with their audience in authentic, impactful ways. Her mission is to redefine how science meets social, one scroll-stopping moment at a time.
Conner McCarthy
Creative Director
Conner is a design alchemist with 15+ years of experience crafting breathtaking websites that fuse science, art, and imagination. Known for his creativity with images and visual storytelling, he transforms complex ideas into stunning, immersive experiences. Whether designing for biotech or crafting iconic creations like his globally best-selling stunt lightsaber, Conner's work blends innovation with artistry, making the impossible feel magical.
Keith Bowermaster, APR
Head of Media Relations
Since 1993 Keith has been at the forefront of healthcare communications, turning scientific breakthroughs into compelling stories. As a seasoned media relations expert, he crafts strategic PR campaigns, secures impactful coverage in top-tier publications, and builds narratives that connect innovations with key audiences. From elevating thought leadership to helping companies emerge from stealth, Keith ensures our biotech clients make their mark with messages that inspire trust and action.
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Ron Sarkar, PhD, MBA
BD Advisor
Ranajoy Sarkar brings more than two decades of experience across biopharma structured finance, private capital markets, and investment strategy. He supports MSC clients with sharp insights into business development, helping them navigate complex markets, identify growth opportunities, and build the right relationships. Known for his clarity, calm, and deep knowledge of financial systems, Ron is a trusted thought partner to founders, funders, and innovators working to expand their reach and impact.
John Thomas, PhD
Analytical Development Consultant
John is an analytical development expert with experience at Genzyme, ImmunoGen, Synageva, Alexion, Synlogic, and NeuBase Therapeutics. He advises biotech teams on CMC strategy, analytical design, and IND readiness, bringing a precision-driven approach to advancing complex biologics from discovery to development.